I wish more politicians would watch “The West Wing.” The recent election portrayed there showed the candidates, both of them relatively upstanding men (as politicians go) making every attempt to refrain from using negative campaigning. Of course, that eventually broke down, but the sentiment was there.
This evening I saw the Labour Party’s first Party Political Broadcast for the upcoming council elections. You might think that in these enlightened times it would have let us know how good Labour councils are in providing local services (regardless of whether they truly are or not — this is an election broadcast after all). No such luck. Instead the entire time was spent talking about a chameleon called “Dave.” For those of you outside the UK, this refers to the leader of the opposition, David Cameron. They even have a website, Dave the Chameleon.
Does this encourage me to vote Labour? No, if anything it turns me off them. Why should I vote for them? Because they can call somebody else names? There were plenty of kids in the schoolyard that could do that. I’m having difficulty seeing who the broadcast was aimed at. Conservatives? I can’t see them taking it seriously. Floating voters? Would anybody fall for such a cheap trick? Nope, the only people I can see it amusing are the insiders, and their mind is already make up. What a waste of time and money. I’m all for a bit of sarcasm (I’ve even been known to use it myself on occasion), but please, make it worthwhile.
To top it off, one of the links opens a Microsoft Word document. Not HTML, not even PDF, but good old MS Word. XP helpfully reminds me, “If you do not trust the source, do not open or save this file.” Well, do I trust the website of any political party? What do you think?